Last season everybody talked about the "be stupid" Diesel spring campaign. From bad to good reviews, the important thing is that the brand made a statement of originality and creativity. It doesn't matter if I agree with the messages they posted in the adds, I just consider the final product of advertising is absolutely amazing: shocking, funny and controversial. As Andy Wharol said:
"Don't pay any attention to what they write about you. Just measure it in inches".
This is the new fall campaign from Be Stupid: