Like I said here before Mango learned the lesson from last Winter. The collection was terrible, the world was complaining: what happened to Mango, the store where I knew I could always find that pretty basic that I need?
I'm sure that Mango has a different marketeer in charge now. Or at least a different marketing vision. And true is they are doing just fine. They promoted a contest for bloggers (smart guys), they did a special shooting and video clip with Terry Richardson and Kate Moss (smart guys with a great advertising budget) and they moved their presentation shows and campaigns from Barcelona to Paris. Add some lookbooks with the amazing Isabeli Fontana to the recipe, some statement items that look incredibly feminine and there you have. This next season is going to be a success. Wanna bet? Think twice and watch this video first... Is worth it!